As a general comment, I think the Budget should be helpful to small and big agencies, since it is a consumption driven Budget. It is going to put a little more money in the hands of the middle class tax paying consumer, says MG (Ambi) Parameswaran, executive director and CEO, FCB-Ulka Advertising.
The Congress surveys, at least until now, have indicated the nationalistic fervour over the Pulwama terror attack is more an effort by mainstream media outlets, like news channels and newspapers, to shape a particular narrative, when the people on the ground are still asking basic questions of livelihood, jobs and better price for farm produce.
Nestle India has tied up with five cement manufacturing units.
The annual study by the research agency shows that Amul, Amazon and Coca-Cola were the most-recalled brands on IPL.
MG Parameswaran is concerned if we have over-reacted to the issue.
With Maaza, which already has the biggest share in mango beverages in the Indian market, Coke is betting on a winning horse, say experts.
The list of corporations publishing biographies has lengthened steadily as companies have realised the effectiveness of story telling as a brand building tool. Kanika Datta investigates the rising trend.
Finding a solution is critical to prevent a crisis from blowing up.
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